The East’s business leaders are channelling their inner Doc Brown – and they’ve got a message for their past selves: “Great Scott! Train your team!”
In a nod to Back to the Future’s 40th birthday, Lloyds’ Business Barometer shows nearly two in five of the region’s bosses would go back in time to boost skills in their workforce. More than half would launch new products or services (51%), while 44% would invest more in marketing and communications.
Look ahead to the future and the skills race is still on. Nearly half (48%) say upskilling is key to growth, with skills in resilience and adaptability (46%), AI (42%) and communication and collaboration (40%) top of their priority lists.
Kirsty Sadler, regional director for the East of England said: “The East’s businesses are using past experience to shape their future, with skills at the centre of long-term strategies. On top of technical skills, like AI training, investing in ‘soft’ skills like resilience and collaboration will play an important role in supporting growth over the long term.”
