American Express will make its debut at Silverstone this week
for the FORMULA 1® BRITISH GRAND PRIX as part of its expanded partnership with the world’s leading motorsport. As the Official Payment Partner of
Formula
1®,
American Express is gearing up for an action-packed race weekend, bringing Cardmembers and Formula 1® fans closer to the sport they love.
The American Express® Fan Experience will be open to all ticket holders and will put fans in the driver’s seat of an immersive and thrilling ‘Amex Racing Team’ adventure. Guests can engage in a Driver
Evaluation, which will see fans determine their individual driver styles, compete in a trivia ‘race’, and create their own custom livery design. Plus, the Amex More Machine will offer the chance to win everything from race day essentials to tickets to some
of the UK’s most sought-after events. In addition, Amex Cardmembers will benefit from fast lane access, special offers and other benefits at various locations around the track.
image002.jpg
At the Amex Fan Experience on-site in the Formula 1® Fan Zone fans can:
Take the quiz to determine their racing style and ultimate Driver Persona – from the bold to the technical, smooth to strategic – guests will learn what their driving style might say about them.
Take their place at the pit wall and compete on the virtual track with a Driver Evaluation, which tests fans Formula 1® knowledge to win prizes.
Record their very own Driver Intro with state-of-the-art visuals and effects that replicates the iconic opening titles of race weekend.
Keep the memories of race day alive for years to come with the Livery Designer to create a personalised dream car livery design to take home on a postcard.
Pop into the Postcard Express to post a message to a loved one, anywhere in the world, courtesy of Amex.
Customise their race day look at the Amex Pickup Zone by choosing from one of six complimentary racing patches based on iconic motifs including a chequered flag, trophy and vintage racing car.
Get race ready as their very own life-sized driver action figure in an F1® Starter Pack for the ultimate social media moment.
And elsewhere around the track:
Fans can put their Formula 1® knowledge to the test by visiting the Amex More Machine near Woodcote Corner for a chance to win exciting prizes when correctly answering a trivia question, including tickets a tour of the bustling Formula 1® Paddock, handy race-day essentials like binoculars and picnic blankets and even tickets to The Championships, Wimbledon or American Express presents BST Hyde Park.
Exclusively for Amex® Cardmembers:
2025 will see the introduction of the Amex® Race Radios available for Cardmembers to tune into commentary from around the track. Cardmembers can pick up a radio at an Amex Race Radio Tower and drop off at the Amex Radio Recycling Towers once the action is over. Subject to availability, while stocks last. Available to non-Cardmembers at selected times, see onsite for details.
Cardmembers can benefit from access to Amex Fast Lanes and bypass the queue at select experiences and merchants in the F1® Fan Zone.
Locally produced gifts from local small businesses at the Shop Small store. Subject to availability, while stocks last.
10% back when spending at the Official Formula 1® Merchandise stores, for up to £10. Enrolment via the Amex® App or at any of the onsite kiosks and the Amex Fan Experience.
American Express® Cardmembers will also be able to access Amex Presale Tickets to the Formula 1® British Grand Prix 2026, which will include Hospitality tickets offering superb cuisine prepared by award-winning chefs and Grandstand tickets offering some of the best track views. At select races, while supplies last.
Aaron Burke, Vice President, Global Brand Partnerships & Experiences at American Express
said: “Formula 1® has seen a significant rise in global popularity, specifically among young audiences, that’s why we’re thrilled to be expanding our partnership to bring motorsport fans closer to the on-track action at this year’s British Grand Prix.
At Amex, we understand what fans want from live events and are backing them to help make every event more meaningful. At Silverstone, this includes special touches like our Amex Radios to help our Cardmembers can stay tuned into what’s happening on the track
and a host of interactive experiences for all fans to enjoy in the Amex Experience and around the track.”
