In 2021 adult based cryptocurrencies rose in popularity amongst crypto stalwarts with many increasing their holding as the removal of service by OnlyFans for adult entertainers created a market opportunity for new platforms to deliver content distribution services.
Professional adult entertainers use platforms such as OnlyFans and Pornhub to broadcast their work. These platforms represent their primary route to market and source of income but are expensive with producers being charged up to 40% in transaction fees. Fees that take money away from production and performers and undermines structured investment in the sector.
The nsfw.app business model is built on attracting quality product that attracts viewers who pay to consume. The business logic behind no fees for content creators being, the more money that goes back to the producers, the more money they can reinvest in creating better content and building bigger audiences. The nsfw.app team is further looking to consolidate its position and reputation amongst performers by investing in well-being and educational initiatives designed to destigmatize the genre and improve mental health and sexual safety. These programmes are conducted in partnership with Pineapple Support, the leading adult entertainment health charity.
The use of of major cryptocurrencies, including PornRocket, as a proxy payment tool ensures the identity of users remains secure and that financial institutions don’t dispute transactions as the token purchase must be settled and cleared ahead of use.
Blockchain technology veteran Reuben Coppa is guiding the new venture. As the founder of Rende.vu, an app providing a safe ‘uber’ style service for sex workers, and intimate.io, a cryptocurrency payment system designed to facilitate secure payments between performers and major banks, his background means he is uniquely placed deliver a fairer deal for performers on a secure technology stack.
Commenting on the offering he said: “Finally, we’re getting to the tipping point for truly mainstream adoption of cryptocurrency. No longer will banks be the moral arbitrators for what content we share and consume.”
“The application is designed to remove the stigma surrounding sexual exploration whilst supporting content creators both financially and emotionally. It’s a safe space for users to share and view content. We put their needs first.”
Over a thousand waitlist users are currently using the beta platform and by the end of 2021 nsfw.app will be accessible to all.
Coppa added: “2022 is going to be a huge year for nsfw.app as we’re set to expand the application globally after attracting thousands of users who are waiting to join us.”
The team is further strengthened by the presence of Mark Hassell the former marketing and communications manager for AdultWork.com and Paul Raymond Publications who leads talent management for the brand in EMEA. Mark Schecter from ATMLA, will advise on the rollout and talent programme in North America.
Established creators already using the platform include Pornhub stars LeoLulu, who recently collaborated with NSFW.app in an out of this world charity campaign that saw the star’s pants sent into space and raised an impressive $20,000 for reproductive health charity, Wellbeing of Women.
Other notable performers turning to nsfw.app include Instagram sensation and artist Sarah McDaniels, also known as “Krotchy,” who has used the platform to release a selection of NFT images as part of a charity sale on the online marketplace Opensea.io.
In 2022, nsfw.app will continue to expand in the adult sector and in parallel will build out its presence in other entertainment genres, from music artists to gamers, illustrators to sportspeople, ultimately the platform will provide a home to creatives who create content that is quite literally ‘not safe for work.’
Creators interested in joining the platform can find out more here: https://nsfw.app/creators.html