A portrait of Her Majesty the Queen has been crafted out of red wine as a tribute to the monarch’s full-bodied response to lockdown.
Artist Fanny Gough crafted the stunning likeness using Dr Beckmann’s hugely popular Carpet Stain Remover, fashioning the Queen’s face out of a red wine stain on her own carpet.
The two-square-metre portrait was commissioned after lockdown led to sales spikes of both red wine and Dr Beckmann’s best-selling product.
Artist Fanny Gogh rose to fame after winning BBC TV show ‘Home is Where the Art is’ and later created portraits of BBC Breakfast presenters Dan Walker and Louise Minchin out of breakfast items like egg, tea, ketchup and brown sauce.
She said: “I have painted with beer, wine and coffee in the past so I am used to working in this medium. I loved the idea of creating a portrait of the Queen out of red wine and using Dr Beckmann’s Carpet Stain Remover as my paintbrush. It was a real challenge but I’m really pleased with the results.”
Susan Fermor from Dr Beckmann said: “Why the Queen? Well, quite simply because she has been a stalwart during lockdown – not only has she aged like a fine wine but she’s rallied the country just when it needed it, she’s been dependable and formidable – just like a great red wine.
“We wanted to pay tribute to the Queen in a way only Dr Beckmann could. So we’ve commissioned Fanny to create a stunning portrait using our Carpet Stain Remover on a red wine stain, because demand for our products has risen almost in line with extra demand for red wine from consumers during lockdown.
“We hope fans of Dr Beckmann and red wine aficionados will both enjoy the casual sophistication and elegant structure of a portrait with a bold finish.”
Bosses at Dr Beckmann’s UK factory in Bolton, Lancashire, reported “unprecedented’ demand for their cleaning products from consumers worried about coronavirus throughout quarantine.
And much of that extra demand has come because consumers have been spending so much more time at home – fears over cleanliness surrounding coronavirus combined with the inevitable knock-on of more activity in homes across the UK.
Demand for Dr Beckmann Carpet Stain Remover has increased by 377% year-on-year and the latest IMRG Capgemini Online Retail Index reveals that online sales in wine and spirits climbed 94.9% year-on-year – triple the rate vs the market – against a backdrop of all online retail growing to a 12-year high, up 32.7%.
Since lockdown started the company has released three new products; Power Foaming Toilet Cleaner, Pet Stain Remover and Quick Wash Booster – with consumer demand setting new records!