Interest in the Southend Supports Breastfeeding scheme has taken off with London Southend Airport the latest to sign up to the scheme promoting a welcoming environment for families who wish to breastfeed.
The National Lottery Community Fund programme A Better Start Southend and Southend-on-Sea Borough Council are working together on the scheme, across the whole of the borough, to support and enable mothers to feel confident to breastfeed in public places.
Developed in partnership with Public Health, Southend Supports Breastfeeding has so far seen over 40 public venues across the borough sign up with an agreement to welcome breastfeeding mothers, including retail shops, cafes, museums, retail centres and restaurants. Organisations that participate are encouraged to display a window sticker of the ‘Southend Supports Breastfeeding’ logo to let mothers know that they are welcome to breastfeed there.
Families who wish to breastfeed while out and about in Southend can use the search tool on the A Better Start Southend website to find the nearest location that has joined the scheme: www.abetterstartsouthend.co.uk/southendsupportsbreastfeeding