Soil Association, the UK’s leading organic charity have spotted a spike in sales of organic wine, beer and spirits this Christmas, as party revellers stock up in the lead up to the festive season.
An emerging trend for more sustainable produce has seen organic wine set to double its UK market share by 2022*, as Brits show that they’re no longer satisfied with bottom-of-the barrel booze.
Further to a reported 70% increase in organic wine sales between 2012 and 2015*; Soil Association, the UK’s leading organic charity, has observed a rise in sales of just-under 10% amongst their certified producers ahead of the festive season.
Organic wine, made from grapes that have been grown without the use of synthetic chemicals, is free from harmful pesticides and herbicides that deter weeds and insects. Working alongside nature rather than against it, organic farmers use cover crops to introduce beneficial insects, or use small livestock to graze on weeds to turn the farm into a self-regulated ecosystem, allowing the grapes to grow naturally
As sustainably-savvy Brits stock up on better-booze in the lead up to Christmas, Soil Association has revealed why we should all be drinking organic this December.