Denise Van Outen collaborates with JD Williams on new occasionwear edit


JD Williams has launched a striking new collection of occasionwear in collaboration with presenter and DJ, Denise Van Outen. Renowned as a national treasure, icon of beauty and personifying grace in midlife, Denise brings her style and sophistication to this edit, featuring pieces that capture the essence of event dressing, empowering midlife women with a sense of confidence at every wear.

Denise’s edit aspires to redefine midlife fashion, emphasising this stage of a woman’s life as a period of exploration rather than settlement. The collection serves as a tribute to authenticity, shattering stereotypes, and empowering women to rewrite the rules of midlife living. JD Williams encourages women to step out of their comfort zones and infuse their style with the distinct traits of their personalities.

Denise has carefully selected a mix of favourite pieces for different occasions such as weddings, races or delightful summer events. From all-out dressing for those big occasions to effortless staple styles made for looking laidback but luxe, the new edit includes beautiful fabrics, standout colours and versatile silhouettes, something for every taste and requirement.

A fully inclusive range, each item is available in sizes 8 to 32, and available to shop online now at

Denise Van Outen comments: “I am so excited to be working with JD Williams to curate an occasionwear edit that empowers midlife women to make their own dress code and express their unique personality and confidence through fashion. For special occasions, I believe in choosing outfits that reflect my personality and make me feel confident in my own skin. For a wedding day, I gravitate towards a captivating print that sets me apart, opting for a shorter-length dress like the Ro&Zo Animal Print Short Dress which feels fresh on a warm summer day. When going to the races, I like to choose a comfortable but stylish outfit such as a linen ensemble of skirt and waistcoat. For a more relaxed summer day event, I gravitate towards the beautiful satin top and trousers – for this particular outfit I have added a bit of my own personality by adding a black bow hair accessory to the shoulder to give it more impact.”

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