McDonald’s has launched a never seen before multi-sensory burger experience at London’s iconic Outernet, live for one day only on 18th April, to celebrate their iconic beef burgers getting a tasty makeover.
Tonight, DJs Rickie and Melvin took over the decks at a special VIP preview of the space as guests took a journey through the creation of McDonald’s iconic beef burgers and witnessed each ingredient come to life on the iconic 4D Outernet screens.
Abbey Clancy, Peter Crouch, Vicky Pattinson were in attendance, mingling with other guests and enjoying a variety of ASMR-inspired experiences to tap into sight, sound, touch, smell, and most importantly, taste.
All had the chance to ‘experience the ‘Mmmm’ last night, as they tried the latest burgers, in celebration of the nationwide roll-out of the improvements.
On offer were the newly improved Big Mac®, Quarter Pounder™ with Cheese and the classic Cheeseburger, all with a tasty makeover – think new soft, brioche-style toasted buns, meltier cheese, juicier beef, and more.
