Pockies, the Dutch loungewear brand, is launching a new campaign to put an end to the rivalry between men who wear loose boxers and men who wear boxer briefs. Titled “Widies vs. Tighties,” the campaign aims to promote the idea that both styles of underwear have their unique benefits and should be celebrated equally.
John and Edward
The highlight of the campaign is a video in which John and Edward, two long-time adversaries in the great underwear debate, finally come together and find common ground. The humorous video showcases the strengths of both loose boxers and boxer briefs, and how both styles can coexist peacefully.
“At Pockies, we believe that everyone should feel comfortable and can have their own style of underwear,” says Michiel Dicker, co-founder of Pockies. “Our ‘Widies vs. Tighties’ campaign is all about celebrating the diversity of men’s underwear and putting an end to the outdated feud between loose boxers and boxer briefs.”
Couch Couture
Since its founding in 2016, Pockies has gained a following for its comfortable and stylish loungewear they themselves call “Couch Couture”. The brand’s focus on quality and sustainability has resonated with consumers, leading to its rapid growth and expansion into new markets. With the Widies vs. Tighties campaign, Pockies is once again demonstrating its commitment to innovation and comfort, and is sure to continue making waves in the world of fashion.
For more information about Pockies and their “Widies vs. Tighties” campaign, visit their website or follow them on social media. Let’s put an end to the great underwear debate and celebrate the diversity of men’s underwear together.
