Heinz teams up with Bagel Factory to launch a secret sandwich on its menu for just 25p

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Black Friday will see millions of Brits hitting the high street in search of the very best bargains – which is bound to work up an appetite.

Luckily for savvy shoppers, Heinz has teamed up with the Bagel Factory to launch a (not so) secret menu item that won’t break the bank.

After a busy morning of meandering the shops, those looking to stop for a bite to eat can bag themselves a bagel lunch for just 25p*.

Taking the Black Friday theme quite literally, the secret sandwich features Heinz Black Garlic Mayo, a limited-edition sauce that combines Heinz’s vegan mayo with the rich, tangy and slightly sweet flavour of black garlic.

Available between 2pm and 4pm on Friday 25th November, those who want to take advantage of the dough-licious deal simply need to say the secret password, ‘It has to be Heinz’, at participating stores.

Charlotte, Junior Brand Manager, UK Foodservice at Kraft Heinz said: “We know it can be hungry work hunting down deals, that’s why we wanted to partner up with Bagel Factory to serve up a secret saucy steal on the busiest shopping day of the year. Our Black Friday themed Bagel, featuring our seriously good Heinz Black Garlic Mayo, allows savvy shoppers to enjoy the unmistakeable taste of Heinz for just 25p.”

Gloria Cremonini, Director of Marketing at Bagel Factory said: “We’re passionate about delivering healthy, nutritious food to people on-the-move, we’re proud to offer Londoners a low-cost lunch this Black Friday and who better to do it with than Heinz”.

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