Major milestones like getting engaged or announcing a pregnancy are common cause for celebration, but ASK Italian wants to help its customers celebrate other great moments too. Throughout October, the restaurant chain is giving away complimentary treats to help the UK celebrate ten ‘modern milestones’.
Recent studies* have shown that ‘milestone anxiety’ is common amongst millennials and Gen-Z, with the current generation comparing themselves and their achievements to friends and peers their own age. In a 2021 Pinterest report, a breakout theme was ‘altbashes’ – a huge rise in people celebrating alternative life events. In response, ASK Italian has researched key moments in people’s lives that are deserving of celebration amongst a more modern generation and is giving away free celebratory gifts.
These ‘modern milestones’ include ‘deleting dating apps’ – as marriage rates fall and searches around ‘dating burnout’ in the UK are up 100% in the last year alone. Additionally, discourse around leaving a toxic job is increasing. Brits are searching** for ways to leave – 67% more compared to September 2021 – and those that manage to do so are wanting to celebrate, with a 58% positive sentiment to advice around the subject.
ASK Italian has drawn inspiration from smaller, sometimes overlooked, milestones too . According to Amazon data*** from September 2021 to September 2022, demand for houseplants is up 23% and the number Googling the term ‘plant parent’ has shot up by nearly 200%.
ASK Italian will be offering celebratory gifts, including a round of cocktails if you’ve deleted your dating app, a free vegan blood orange and chocolate tart if you’ve made it a month eating plant-based, or a round of Prosecco if you finally got out of that toxic job.
Here are the ten modern milestones you can celebrate at your nearest ASK Italian:
Deleting your dating apps
Leaving a toxic job
Keeping your houseplant alive for 6 months
Reaching a month plant-based
Hosting a bon voyage before a solo trip abroad
Reaching 1 million views on TikTok
Celebrating your first Etsy sale
Moving out of your parents’ house
Relocating to a new city
Reuniting with old friends
Corinne Prior, Marketing Director at ASK Italian said: “We want to help customers celebrate all of life’s great moments, whether they are traditional or something more modern. We’re all for encouraging people to celebrate the things that matter most to them, which is why we are inviting customers to enjoy a night at their local ASK Italian and receive a little gift to celebrate their own modern milestones.”
The promotion will run across all ASK Italian restaurants from 4th – 31st October.
Head over to the ASK Italian website and follow the simple steps below to book a table to celebrate your modern milestone now.
Visit www.askitalian.co.uk/modern-milestones
Select the milestone you’re celebrating
This will take you to a page where to enter your details. After which, you’ll receive a unique code
Please bring this code to the restaurant to redeem your celebratory gift
