Gen Z Brits have been revealed as the most money-focused generation, according to a new survey about the British public’s competitive habits and behaviours.
The research, commissioned by Paddy Power Games, asked respondents which scenarios would bring out their competitive side with friends, with over half of Gen Z’s (totally 52%) having money-hungry motives.
In addition, a third of Gen Z (27%) want to have more money compared to their peers and a quarter (25%) claim to want to have the biggest salary.
Fitness is also high up on the agenda for that age group when competing amongst friends, with almost a fifth (18%) feeling competitive about going to the gym and working out.
For a generation that is known for being environmentally conscious, shockingly, only 6% rated being environmentally friendly as a competitive cause, failing to reach the top five scenarios Gen Z care about.
Most competitive scenarios against friends for Gen Z:
Rank
Competitive Scenario
%
1
Having the most money
27%
2
Having the best salary
25%
3
The gym
18%
4
Being the first to buy a house
17%
5
Being the healthiest i.e., diet and fitness
16%
The data also delved into where the most competitive region in the UK is, with London, the rat race capital, being home to the most competitive Brits (86%). Northern Ireland is hot on London’s heels (84%), with Wales completing the top three (79%).
