Cera, the UK healthcare-at-home provider and one of Europe’s fastest-growing companies, today releases its ‘Letter To My Carer’ campaign with a heartfelt video from people thanking their carer for everything they do.
As part of the campaign, the company revealed research which found that more than two in five (43 per cent) people receiving care in their own home believe they couldn’t live without their carer, and almost half (46 per cent) say they physically couldn’t get out of bed without them.
Cera has launched the emotional and heartfelt campaign as part of its efforts to encourage more people to consider a meaningful career in social care, as Skills For Care data identifies 105,000 vacancies were advertised in the sector (in England) on an average day.
Tracy from the town of Newton Stewart in Scotland says, “If it wasn’t for them [my carers], I don’t know where I would be,” while Gwen in Kidderminster, Worcestershire says “I couldn’t do without them [my carers] if they left.”
Cera delivers more than 40,000 healthcare visits to older and vulnerable people’s own homes every single day. Its pioneering technology gives carers more time to spend with the people they care for and deliver better care as it predicts changes in a person’s condition by up to 30-fold faster than traditional care methods, in turn reducing hospitalisations by up to 45 per cent.
The research found that the top three words people receiving care would use to describe their carers are helpful (57 per cent), friendly (56 per cent) and qualified (54 per cent).
If any students are about to graduate, experienced workers are considering a career change or anyone is looking to supplement their income, Cera’s technology enabled recruitment platform can have you trained, certified and deployed as a new professional carer in a matter of days. The company recently introduced a £500 ‘Golden Hello Bonus’ applicable to new professional carers joining Cera.
Felix Wetzel, Director of Carer Acquisition at Cera, commented: “Over the past two years, the majority of us have experienced what it’s like to care for people outside of our families – from staying at home to protect the most vulnerable, checking in on an elderly neighbour or dropping off food for someone in isolation. The feeling of caring and making a difference to the lives of others is incomparable. As our video shows, carers are not just keyworkers, they are genuinely integral to people’s lives. We want to encourage more and more people to consider a meaningful career in care. It doesn’t matter what stage of your career you’re at, if you’re reliable, empathetic and friendly, it’s time to consider joining the caring profession.”
If you are considering a career in care, please click here to register to attend Cera’s ‘Open Day,’ held on February 17 or 24, at a branch near you.
To apply for a role at Cera, please visit www.ceracare.co.uk.
