Primark, the international retailer that offers Amazing Fashion, at Amazing Prices, today opened its new store in Southend-on-Sea. The new Southend-on-Sea store, which is a relocation within the town, has created over 60 new jobs locally and features extensive measures in place to help safeguard employees and customers. Full details of the safety measures introduced in store can be found below.

The contemporary new store covers over 44,900 square foot of retail space spread over three floors. The store will feature the latest trends in women’s, men’s and children’s fashions, including footwear and accessories, as well as lingerie, beauty and homeware. Customers can also shop Primark’s ranges of products made using sustainable, recycled, and organic materials. These ranges are part of the Primark Cares initiative, which is Primark’s commitment to being a responsible retailer and offering customers more products made using more environmentally friendly materials.

Employees in the ‘back of house’ area will enjoy open spaces designed with modern features including a ‘Recharge Café’ with a kitchen area and bright décor

Philippa Nibbs, Director of Sales for UK, South and East, stated:

“We are really delighted to open our new Southend-on-Sea store on the High Street today. I’d like to thank all our in-store colleagues who have been working hard to ensure we are ready to welcome our customers to shop in a safe environment for all. With 60% more retail space, we look forward to offering even more Amazing Fashion at Amazing Prices to the people of Southend-on-Sea and the surrounding areas.”

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