Variety, the Children’s Charity, names ‘Pretty Woman’ lead, Aimee Atkinson, a Celebrity Ambassador


Variety, the Children’s Charity, is delighted to announce that Aimee Atkinson, best-known for her leading role in ‘Pretty Woman: The Musical’, a critically-acclaimed London West End show, has today been named a Variety Celebrity Ambassador, in recognition of her support for the charity. She will be officially appointed to the role when the COVID-19 crisis has passed and life returns to normal.

Prior to her ‘Pretty Woman’ performance, the award-winning stage actress and singer has had leading roles in a lot of hit musicals, including ‘In the Heights’ and ‘Six, the Musical’.

Aimee has said that she is pleased and proud to join the incredible array of stars in the entertainment industry who are Variety Celebrity Ambassadors, and will do everything she can to promote the charity, thereby helping the sick, disabled and disadvantaged children that the charity supports.

Chief Barker, Dilly Williamson, together with Celebrity Chair, Malcolm Brenner, and Celebrity Manager, Caroline Monk, are thrilled to welcome Aimee to the Variety family.

Aimee has also agreed to model an ‘I Love Variety’ face mask, which can be purchased from The masks, which are available for £12.49 (incl. P&P) and come in a range of sizes, will raise funds to help thousands of sick, disabled and disadvantaged children across the UK who are supported by Variety. £5 from the sale of each mask will go towards the charity –

Variety Chief Barker, Dilly Kitchlew-Williamson, said: “Variety has a rich heritage of receiving support from the show business community, and so it is only right that we continue to move forward and work with the stars of today. Over the years, celebrities have dedicated their time to the charity and we know that, with Aimee’s support, alongside our other celebrities, we can mobilise even more people around the country to help Variety to improve the lives of children and young people who are less fortunate than others.”

The presenter star joins a long line of illustrious celebrities who have supported Variety since its inception. The charity has its roots in the showbiz industry, and Sir Michael Caine, Dame Barbara Windsor, Sir Cliff Richard, Dame Judi Dench, Dame Joan Collins and Brian May are just some of the many stars who have pledged their backing in previous years, and helped contribute towards Variety’s rich entertainment heritage.

Variety, the Children’s Charity, is dedicated to supporting children and young people across the UK who are sick, disabled or disadvantaged, facilitating positive experiences for them through its wide range of programmes and initiatives. Since setting up its UK division in 1949, the charity has raised over £200 million and supported more than 800,000 children.

To find out more about Variety, the Children’s Charity, or to donate to its various projects, please visit

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