With growing concern for the safety of some children during the coronavirus crisis the NSPCC wants more people to know how to get advice and support and where to raise concerns about a child’s wellbeing.
The charity is launching a new TV and advertising campaign today (May 4) across the UK to promote its free and confidential helpline for adults.
The film, which will run on national television and across social media, depicts a helpline expert taking a call from someone concerned for the wellbeing of a neighbour’s child.
The Government has provided £1.6m in funding so that the NSPCC can expand its helpline by employing more staff across two sites and raise public awareness of it.
The work comes as the charity publishes the latest data from its helpline which shows that the crisis has exacerbated existing risks for children and created new ones.
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