BrewDog is empowering people to disconnect from work over lunchtime and rewarding everyone by buying them two pints of beer or alcohol-free beer for themselves and a colleague.
It follows research that found that 77 per cent of UK office workers spend their entire lunch hour at their desk. 57 per cent of the UK workforce welcome a return to the lunchtime pint as a means of ‘switching off’ – with just 11 per cent saying that they are actively encouraged to socialise away from the office.
BrewDog is taking a stand with its new campaign, ‘Out of Office’, which begins the fight back against always-on culture and gives people the chance to escape the office and enjoy a genuine break with their colleagues.
BrewDog Out of Office is running next week from Monday 25th to Friday 29th November, between 12pm – 2pm across the craft beer company’s 52 UK bars.
BrewDog is working with author of ‘Happiness is Here’ and Tedx Speaker, Susanna Newsonen who commented: “Your brain needs regular breathers throughout your day. Going totally offline and away from your desk at lunch is vital in helping you to recharge your batteries and better deal with stress.
“People taking part in BrewDog Out of Office will find they come back into the office feeling happier and more productive. It’s also a great way to better connect with your colleagues and build more positive relationships with them.”
To sign up, all people need to do is visit BrewDogOOO.com and input their email address, they will then receive a QR code with suggested ‘out of office’ messages to use. When they arrive at the bar, colleagues both simply show their ‘out of office’ and enjoy their pints on BrewDog over a relaxing lunch break.