Tenants in the East of England reveal most desirable attributes in a rental property


A home being pet-friendly is the most desirable attribute in a rental property, according to research by buy-to-let focussed marketplace lender, Landbay. The study delves into the psyche of 2,000 private renters in the UK, offering insight to landlords on the wants and needs of their tenants.

The research found that nearly one-in-seven (14%) renters in the UK rated ‘pets being allowed in the property’ as their most important requirement. In the East of England, the most desirable is also pets allowed in a home, at 15%. The most pet-friendly region is the North East (27%), and the least is London, with just 3% rating it top of the list. Women are more than twice as likely (18%) as men (8%) to prioritise a pet-friendly property.

The second most popular attribute in the East of England is access to a garden, followed by off-street parking, which both rank differently compared to the UK average. In the UK, a home which is unfurnished comes slightly higher, as a second, with 12% of renters saying this is the most desirable attribute. Perhaps tellingly, renters aged 55 and above (22%) are five times more likely to consider an unfurnished property as crucially important than those aged between 18 and 34 (4%).

A garden was third in the, with 11% of renters rating outdoor space as their most important attribute. Parents (15%) are more than twice as likely to prioritise a garden compared to non-parents (7%.)

Having a dryer came bottom of the list of most desirable attributes in the UK with just 1% of renters considering it key to their home. A king-sized bed, a balcony, and a dishwasher also polled just 1%. In the East of England, the bottom three were king sized-beds, a dryer, and a balcony.

Top Five Attributes in the UK Top Five Attributes in the East of England
Pets allowed 14% Pets allowed 15%
Unfurnished 12% Garden 14%
Garden 11% Off-street parking 11%
Off-Street parking 9% Unfurnished 11%
Quality of décor 7% Square footage 7%
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