84% of East Anglian love birds won’t be celebrating Valentine’s Day

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As we enter the month of love, new research has revealed that those from East Anglia are falling out of love with Valentine’s Day, preferring to stay home, than go for a romantic night out. More than four fifths (84%) of those in a relationship would rather stay home on Valentine’s Day, whilst an overwhelming nine out of ten (90%) think that the day is over-commercialised.

Turning their backs on Valentine’s Day, the research from Virgin Experience Days found that we invest in our relationships all year round, bucking the trend and cliché of going out together on Valentine’s Day. Embracing the element of surprise to declare our love for that someone special, almost three fifths (59%) would prefer to surprise their loved one with a gift, or experience, at a different time of the year.

Perhaps that is down to the pressure many couples put on themselves in the fight to be romantic, more than one in ten (13%) of those in a relationship feel under pressure to compete with other couples to be the most romantic.

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