Billie Faiers recently discovered creative ways to keep the magic of Christmas alive at the Thorntons Cheeky Elf Academy, a fun workshop designed to celebrate the launch of Thorntons new Cheeky Elf.
The workshops comes amidst new research that found Over half (62%) of parents create elaborate stunts over the festive period to keep kids believing in the magic of Christmas.
77% of parents tell white lies to their kids during the festive season, with the most popular white lies include ‘sending’ wish lists to the North Pole (39%), Elf on the Shelf stunts (23%) and taking a bite out of Santa’s mince pie (40%).
The research of 1800 parents of kids aged 11 and under, was commissioned by Thorntons to launch its new mischievous Cheeky Elf model and delves into the theatrical stunts parents put together in order to keep seasonal secrets under wraps.
The handy tips and tricks for parents Billie learnt at the Academy are available to download at http://bit.ly/CheekyElfAcademy.
