Netflix and other streaming services have been threatening the cinema industry, but it’s led to some great innovations designed to encourage people to watch on the big screen. One of these has been the rise of outdoor cinema nights, where you can watch and feel at one with nature at the same time.
Essex is home to Hylands House, which markets itself as the number one outdoor cinema in the country. Along with the appeal of watching in a novel setting, bundled promotions have helped this concept take off.
Film Screenings Often Marketed as Bundled Deals
With the cinema industry having to contend with online entertainment, marketing has been a major priority for brick-and-mortar sites. Streaming services are offering cheap subscriptions, so cinemas have to do more to give people an incentive to visit.
People are accustomed to welcome offers online now too. For instance, the Betfair online casino bonus awards free spins after players have deposited for the first time. The various outdoor cinemas that operate in Essex have had a tough task drawing people away from the value they get online, so they’ve also had to be clever with the way they market themselves.
This has led to viewers often getting bundled deals when they go to an outdoor film screening. They’re often marketed as more of an evening out, and sometimes come with food and drink included. This has led visitors to see the value and has helped sell the overall experience.
Hylands House Is the Top Outdoor Cinema in the Country
There are a few different locations around Essex that offer outdoor cinemas, and various pop-up operators that host events in the summer. Visit Essex lists screenings, so it’s always a good idea to keep checking back to see what’s on.
Essex currently holds the bragging rights for the top outdoor cinema in the country too, with people travelling from miles around to visit Hylands House in Chelmsford. This is a stunning venue, with viewers able to watch open-air cinema showings with the breathtaking mansion in the background. Along with screenings of films like Pride & Prejudice, hot food and snacks are available. Attendees also have the option to bring their own picnics and drinks, highlighting the chilled-out nature of the experience.
Outdoor Cinema is Limited by the British Weather
The rise of outdoor cinema nights in Essex has been a refreshing change and given people in the region an alternative way to watch films. However, due to the UK seasons and the unreliable weather, these events are limited to the summer months.
That doesn’t have to be a bad thing, though. Outdoor cinema nights can be billed as seasonal events and give people something to look forward to. You can’t beat the Great British summertime, and this activity is another way to get outside and enjoy it.
Essex is clearly leading the way in the country when it comes to outdoor cinema nights. If you’re looking for a different way to enjoy those long evenings out in nature, you may want to consider going to a showing at one of the various locations.
