This autumn, the iconic and audacious Champagne House Piper-Heidsieck is raising a glass to new beginnings, by giving away free bottles of Champagne to individuals who can show proof of a divorce in August 2025.
Turning tradition on its head, Piper-Heidsieck is inviting newly divorced adults to celebrate a different kind of reunion: Champagne on lips. A duo that never disappoints, betrays, or breaks hearts.
To mark the occasion, Piper-Heidsieck will gift 30 divorcees a complimentary bottle of its signature Cuvée Brut – the perfect way to toast single life in style. To qualify, individuals simply need to provide official documentation confirming their recent divorce.
The Champagne in question is Piper-Heidsieck’s Cuvée Brut – the House’s signature, vibrant expression. Crafted from a blend of Pinot Noir, Meunier and Chardonnay grapes sourced from over 100 crus across Champagne, this emblematic multi-vintage cuvée is celebrated for its expressive character and elegant profile.
The activity forms part of Piper-Heidsieck’s ongoing commitment to champion unapologetic self-expression. Whether one is newly single or looking to celebrate the unconventional moments – Piper-Heidsieck is here for it.
Commenting on the move, John Henderson, Brand Manager for Piper-Heidsieck, said; “Gifting people Champagne when they get divorced might sound unusual, particularly when Champagne is so heavily associated with weddings. Of course, people drink our Champagne at weddings (and many other conventional celebration times) but the reality is that sometimes unions don’t work out. Divorces can be long, drawn-out affairs, and some are acrimonious, so to put an end to one can be reason to celebrate”.
To claim the Piper-Heidsieck Champagne giveaway, eligible participants should email with a copy of their divorce papers (dated within the month of August 2025) to complimentarypiper-heidsieck@thisiscow.com and a valid photo ID to receive their free bottle.
