Demand for Homeownership Peaks as Shared Ownership Homes at Leaside Lock Launch


A recent survey from Savills has revealed that commitment to moving home is at ‘its strongest in over a year’, with 30% of respondents determined to move house in the next six months.* This increased motivation amongst hopeful buyers is expected to significantly drive demand for affordable developments across London in the first quarter of 2024. All one- and three-bedroom Shared Ownership apartments at Guinness Homes’ flagship development, Leaside Lock, are now reserved, with just one final collection of two-bedroom apartments remaining in the current phase.

The popular new neighbourhood has already seen strong demand for its Shared Ownership homes to date, with over 85% of apartments reserved since launching. Offering first time buyers a rare opportunity to purchase a premium affordable home in a central Zone 2 location, prices for a 25% share of a two-bedroom apartment start from £116,875, providing an affordable route for budding buyers looking to step onto the property ladder in 2024.

Hellyn Fairbrother, London and South East Regional Sales Manager at Guinness Homes, comments, “We are seeing firsthand how committed hopeful buyers are to moving home in 2024, with demand for our Shared Ownership apartments at Leaside Lock soaring.”

“Following the successful sale of all one- and three-bedroom homes at Leaside Lock, we are excited to now be offering a final collection of two-bedroom apartments in our current phase. We’re expecting to see high levels of interest for this collection of homes, as buyers move quickly to secure their space at our hugely popular East London development.”

The major new development will ultimately comprise of 965 homes and is already a new focal point for the area. Creating a lively new community-focused neighbourhood, a broad range of sought after amenities are planned on site, including a café, a gym, a convenience store, and co-working space set to open in 2025.

Apartments at Leaside Lock are finished to a high specification throughout, featuring contemporary open-plan kitchens, complete with integrated Bosch appliances. Bathrooms and en suites are finished with sleek sanitaryware and underfloor electric heating is fitted in all apartments. Recognising the importance of outdoor space in London, private balconies offer spectacular views across London, acting as an extension of the interior living space.

The development is located close to the East Bank and International Quarter, sitting alongside the likes of the V&A, BBC Studios and Sadler’s Wells, residents can enjoy the vibrant culture that East London has to offer.

Located within a fantastic community, Leaside Lock is situated close to a plethora of local shops, restaurants, and green spaces for residents to enjoy on their doorstep. A short walk from the development is Roman Road, a historic street lined with independent cafés, boutiques, and bakeries, where three times a week a 150-year-old market brings fashion stalls, fresh produce and delicious street food to both locals and visitors. Ideal for families, London’s tallest sculpture ArcelorMittal Orbit is less than a 10-minute cycle from Leaside Lock, and is home to the world’s longest tunnel slide – perfect for an exciting afternoon out.

A number of good local nurseries and schools are also in close proximity to the development, including the Rainbow Nursery in the Bromley-by-Bow Centre, Old Palace Primary School and Bow Secondary School.

As well as outdoor space within the community, Leaside Lock is close to some of London’s best outdoor spaces. Set on the banks of the beautiful River Lea, Leaside Lock offers a great waterside location – Stratford and Olympic Park can be reached along the river towpath where residents can find stretches of vast outdoor space. Victoria Park is close by and is ideal for outdoor sports with its running trails, tennis courts and sports ground. Also nearby, Three Mills Island hosts local events and has plenty of green space to enjoy with an outdoor children’s play area.

Leaside Lock also benefits from superb transport connections across the capital – a rarity for many Shared Ownership homes. With Bromley-by-Bow Zone 2 Underground Station just a three-minute walk away, connecting to central London and out towards Stratford on the District Line and Hammersmith and City Line, buyers should move quickly to secure the last remaining homes at this exclusive East London development.**

Nearby road links offer direct journeys to London City Airport and out of the capital, while several local shopping and cultural destinations can be reached on foot or bicycle along the river towpath.

Shared Ownership prices start from £116,875 for a 25% share of a two-bedroom home (full market value £467,500).

Shared Ownership terms and conditions apply.

Call our sales team on 0208 131 7495 or visit to book an appointment.

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