Drip Water (www.thedrip.vip), the British natural mineral water brand by Big Zuu, has secured its first major grocery listing with Morrisons launching both their Still and Sparkling waters in 1500 of their supermarkets, convenience stores and forecourts nationwide with an RRP of £1.00 for a 500ml can.
After only launching in October 2023, Drip has rapidly grown and is on track to sell its millionth can within 6 months of hitting the market. Drip wants to change the way we view water and make people realise it can be a lifestyle and have just as much brand impact as the likes of energy drinks. Their tagline of ‘water isn’t boring’ is at the forefront of all they do as they aim to create the UK’s first true lifestyle water brand that resonates with and entertains people.
Big Zuu is known for his huge personality and unique take on entertainment when it comes to food and drink. Drip has this DNA running through all it does and wants to entertain just as much as it hydrates people. For example, here is the launch announcement video Big Zuu and his team produced for the Morrisons launch. In just 24 hours it was viewed millions of times and shared across all social platforms by many big names and publications: https://www.youtube.com/watch?v=KKOR6MVscVI