Independent Studio at 100% Optical 2024 to Expand for Exciting New Exhibitors


Following the huge success and popularity at this year’s exhibition in February, the organisers of 100% Optical, have recently announced an even stronger emphasis on independent eyewear designers and manufacturers in 2024.

New independent brands confirmed to exhibit at 100% Optical next year include Vakay Eyewear, Neubau Eyewear, Frost Eyewear and Ultra Limited.

Returning for its 10th edition from 24-26 February at the ExCeL London, 100% Optical will once again champion all of its independent brands such as SALT, Einstoffen, Gotti, Orgreen, Danielle Rattray, Tavat, Nirvan Javan, Blackfin and Leisure Society who will be highlighting their latest innovations and designs which hero sustainability and environmentally-friendly materials.

In order to better accommodate and showcase the designs and innovations of these independent exhibitors, a larger dedicated area has been created for The Studio sponsored by Nikon Lenswear UK which is located in the heart of the Eyewear zone. It is set to be the biggest independent line-up to date across the three-day optical event.

Marlon Cera-Marle, 100% Optical show director, said: “10 years ago 100% Optical launched to give independents a national platform to shine, so naturally this has always been an area of focus for us. Highlights from the show earlier this year demonstrated the increasing popularity of The Studio industrial space and so we adjusted the floor space accordingly to make room for more brands joining and an incredible display of innovative optical designs that hero sustainability.

“The positive conversations the whole team is having and the exciting plans we’re making are all aligning to bring over 10,000 optical professionals and eyewear enthusiasts from around the globe together once again for the biggest celebration to mark a decade of the show.”

Robyn Milner, Head of Brand & Communication, Nikon Lenswear UK commented, “We are thrilled to be sponsoring the Independent Studio Bar again this year and bringing the community of premium optics together. Throughout 100% Optical 2024 we will be showcasing the Nikon difference when it comes to supporting luxury premium businesses, from our newest and true innovations to the unparalleled value of our Nikon Lenswear Partner Programme. We invite our Partners, customers and those new to Nikon entirely to join us at the Studio Bar and on our stand E130 – we look forward to seeing you there!”

In addition to the display of independent brands, 100% Optical also boasts a world-class education programme curated by the AOP including over 100 hours of CPD sessions across 12 diverse hubs with workshops including keynote lectures, key topic led discussions, peer reviews and interactive poster trails.

Europe’s fastest-growing optical event will also feature 100% Ophthalmology which will make its debut as a co-located event for ophthalmic surgeons and their wider teams to attend, with a tailored education programme in store for them too. The exhibition will feature the latest equipment and instruments from the likes of Glaukos, NuVision, Rayner, Zeiss, Topcon Healthcare, Dive Medical, Hoya Surgical and many more.

Leading brands that will be orchestrating the tailored and curated content in the Ophthalmology Hub across the three days of 100% Ophthalmology include Birmingham Optical (Saturday 24th February), Haag-Streit UK (Sunday 25th February ) and ZEISS (Monday 26th February).
Visitors can also expect features including:
Live Catwalk shows – over the three days, this fashion orientated space will showcase the latest trends set by exhibitors and their brands

Future Practice Hub – sponsored by SpaMedica and Newmedica, dedicated to diagnostics, dispensing and clinical skills

Dispensing Workshop – a space for visitors to experience making and fitting frames first-hand

Optical academy – sponsored by Sense Medical | Canon, provides CPD accredited education targeted at the wider practice, from Optical Assistants to Practise Managers

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