Hooch reveals all-new Soopa Hooch range

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Hooch, the outrageously refreshing, no nonsense alcoholic lemonade, has revealed an all-new range set to take the UK by storm.

Delivering the same great taste with extra zing, ​Soopa takes Hooch to the next level at 8% ABV. Caffeinated with taurine and guarana, Soopa Hooch is a party starter like no other, in an easy drinking 440ml can, offering great value at £2.89 per can.

The range comes in three exciting, trending flavours. Soopa Hooch Electric Lemonade takes the OG Hooch lemon to the next level, pushing the much-loved 90s citrus flavour to the max. A citrussy bev which buzzes with orange, lemon and lime, it provides electric flavour!

Soopa Hooch Darkest Berry combines the bold flavours of juicy dark berries with the zing of classic lemon for a daring take on a late-night favourite.

And Soopa Hooch Twisted Tropical takes you to a fruity paradise of easy-going sunny days and pure holiday vibes – orange sunshine and pineapple-filled skies!

The new range comes with a smooth, crisp vodka spirit base and 32mg of caffeine per 100ml, plus taurine and guarana.

Convenience stores across the UK have been rushing to stock Soopa Hooch, the first ever energised alcoholic lemonade.

Charlie Leaver, Head of Brand at Global Brands: “We’re thrilled to reveal Soopa Hooch, an outrageously high energy range, that pushes the much-loved citrusy flavour of Hooch to the max.

“These three electrifying flavours each provide a twist on that classic Hooch zing, with all the great flavour that fans can expect from the wider range.

“This launch follows an exciting summer over at Hooch HQ, where we’ve expanded the OG range with an all-new tropical flavour – Blue Hooch – and Hooch Mixed Packs that contain not one, not two, but FOUR Hooch varieties! Whether you’re in the mood for classic Hooch Lemon, the sweet and vibrant Pink Hooch, the zesty Orange Hooch, or the new and tropical Blue Hooch, our Mixed Packs have got you covered.”

Earlier this summer, Hooch launched Blue Hooch and Orange Hooch cans. Blue Hooch taps into the huge blue drinks trend, which includes popular party starters like VK Blue, while keeping the tongue-tingling zesty flavours and nostalgia that Hooch fans know and love.

These are available online and as part of a new Hooch Mixed Pack that you can buy at Tesco.

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