The perfect storm of a cost-of-living crisis, coupled with a winter tournament and time zones playing havoc with match times, is taking its toll on football fans. The number of pints purchased during this
year’s World Cup is expected to fall by 30% compared to 2018, according to
VoucherCodes’
World Cup 2022 Spending report[1].
The total number of pints sold is expected to reach 65.3 million over the course of this year’s tournament – down 26.7 million compared to 2018.
To help ease the burden on fans – many of whom will watch England take on Iran at 1pm on Monday 21st
November while at work – VoucherCodes On Tap ale-mergency beer delivery unit will hand out free Wolfpack pints to lucky workers.
Lager than life ex-England legend, Ray Parlour, who has teamed up with VoucherCodes for its On Tap service, comments: “Fans love to get behind the Three Lions and enjoy a drink or two
while watching the game. But rising costs are taking their toll, and this tournament is going to feel different to the rest, not least with our first game kicking off on a Monday lunchtime whilst many people are at work.
“So I think it’s a great idea that fans can now request for the VoucherCodes
On Tap service to stop by their office with free pints – let’s beer it for the Three Lions!”
Anita Naik, Lifestyle Editor at VoucherCodes.co.uk, commented:
“After a difficult year for consumers, it’s clear from our report that the ongoing cost-of-living crisis is going to have a huge impact on how football fans celebrate the 2022 World Cup.
“The average cost of a pint in the UK has risen 4% (15p) in the last year alone2, so it makes sense that consumers are cutting back on the number of pints they’ll be buying throughout the tournament.
“That’s why we came up with the idea to take our very special pub on the road.
VoucherCodes On Tap will visit a selection of London-based workplaces during
England’s first group stage game on 21st November to deliver free drinks, so fans can still enjoy a pint during the match without
worrying about the cost.”
Those interested in getting their hands on free pints for themselves and their colleagues should email their details and name of their place of work to
[email protected]
to be in with a chance of being selected. But be quick: entries open Tuesday 15th November 2022 and close Thursday 17th November
2022. Open to London workplaces only and anyone redeeming an alcoholic drink must provide proof they are 18+.VoucherCodes.co.uk is the UK’s most trusted voucher website, helping millions of consumers secure deals and offers with brands they love, for less.
