Corona, the brand born outside in the sun, debuts an exciting new launch of its new non-alcoholic drink, Corona Cero. The 0.0% alcohol alternative has the same crisp and refreshing taste as Corona Extra, with subtle citrus notes that deliver a perfectly balanced flavour. Brewed with 100% natural ingredients Corona Cero can be enjoyed anywhere and anytime, best served cold with a signature wedge of lime.
To celebrate the launch of Corona Cero, the brand is creating the Nature Exchange, a two-day opportunity on Wednesday 31st August and Thursday 1st September to escape the grind and swap out the artificial for a 100% more natural experience, in the heart of the city. The brand is encouraging people to step into nature and swap their everyday fizzy drinks in exchange for a free bottle of Corona Cero.
Irini Komodikis, Corona Marketing Director, Europe said: “We know that day to day life often adopts routine habits that we find hard to break, which is why we’re excited to see people switch from their soft drinks to a natural refreshing alternative, Corona Cero. Maintaining the same all-natural ingredients our brand is known for, the non-alcoholic drink served at The Nature Exchange, gives consumers the chance to break their habits, reconnect with nature and celebrate a more balanced lifestyle.”
The launch marks Corona’s ambition to expand the drinks category with new innovations. In May 2022, the brand launched a flavoured alternative to beer – Corona Tropical, the brand’s first lightly sparkling alcoholic drink made with a hint of real fruit juice. It was released in three different flavours – Guava & Lime, Raspberry & Lemon, and Grapefruit & Lemongrass.
The Nature Exchange is part of an effort from Corona Cero to promote balance and encourage more natural choices. In the UK Corona Cero can be found in all key retail stores for £4 RSP for a pack of four 330ml bottles.
