KIND Snacks is set to launch the first ever KIND Grab & Go Billboard, a completely pickable nutritious billboard! Made up of whole and natural ingredients, the activation is set to encourage Londoners to consume their daily recommendation of garden-fresh produce.
The billboard, spanning over 4 metres in length and 3 metres in height, will arrive in London’s iconic King’s Cross on 22nd June for one day only. Passers-by will be encouraged to grab the nutrition-boosting ingredients right from the billboard itself and take on their travels.
The KIND Grab & Go Billboard comes as research* estimates that while 90% of Brits are aware that they should consume the recommended 5-a-day of fruit and vegetables, **just 8% of children (11-18 y/o), 27% of adults (19-64 y/o) and 35% of those 65+ actually do so.
Furthermore, KIND Snacks’ research*** revealed that just 13% of Brits followed health advice and consume a daily handful of nuts a day – showing the country is in a huge nutritional deficit. Almost half of Brits (47%) admitted they would eat nuts more often if they were reassured that they are a healthy option, showing Brits need further education on how to achieve a healthy diet.
The tasty board encourages Brits to consume their recommended daily handful of nuts, which is of equal importance to consuming the recommended 5-a-day of fruit and vegetables. The billboard will also feature KIND bars, as each bar is made up of whole ingredients and contain the recommended 40g daily serving of nuts. Brits can grab their daily handful of nuts in a tasty KIND bar!
Filled with a range of fresh produce including pears, bananas and cucumbers, the board will be in position from 7am – 7pm so commuters, tourists and passers-by alike can come and take advantage of the offer to grab their daily nutritious goodness!
Stroll down to take your pick of the nutritious foods on the 22nd June 2022 between 7am – 7pm.
Visit kindsnacks.co.uk for more information on why getting your five-a-day and daily handful of nuts is important for your nutrition.
Date: 22nd June 2022
Location: King’s Cross Station, Euston Road side
Accessible: 7am – 7pm