Celebrities are taking on the British Heart Foundation (BHF)’s Reuse Revolution challenge, donating preloved items to the charity this May. Items have been left in BHF charity shops across the country, where lucky shoppers can snap them up for bargain prices.
Fashion model Olivia Arben, TV presenter Gemma Atkinson, DJ Gilles Peterson and Dr Hazel Wallace donated preloved pieces, which could all soon be hanging in the wardrobes of shoppers across the nation.
Dame Helen Mirren and former Vogue Editor-in-Chief Alexandra Shulman have also given items to the charity, some of which are listed on the charity’s eBay store.
The BHF is encouraging savvy shoppers to visit their local BHF shop to hunt down preloved items from the celebrity donors, including a signed copy of Gemma Atkinson’s book, a signed book and records from DJ Gilles Peterson, Olivia Arben’s hat and clothes, shoes and books from The Food Medic, Dr Hazel Wallace.
The BHF’s Reuse Revolution hopes to raise awareness of the incredible benefits of shopping and donating via its 700 nationwide shops and online eBay and Depop stores – preventing good quality items from going to landfill and saving money while also funding its vital heart research.
As temperatures start to rise, the BHF’s charity shops are a great place to donate preloved summer looks and pick up new items to refresh your wardrobe.
Allison Swaine-Hughes, Retail Director at the BHF, said: “What an incredible way to kickstart our Reuse Revolution with the support of so many celebrities donating their pre-loved items. Our savvy shoppers can support the revolution by shopping online via our eBay shop, bidding on some fabulous shoes from Helen Mirren, or searching for a bargain in their local BHF shops. You might just find a signed record or book from one of these famous names.
“Every item sold in our shops goes towards helping fund vital scientific breakthroughs that will help the 7.6 million people in the UK living with heart and circulatory diseases.”
Keen lovers of all things preloved can also enter a competition to be in with a chance of winning four stylish second hand pieces from the campaign photo shoot; a bronze, double headed table lamp, an industrial style wooden trolley, a leather handled round mirror and an art deco orange chair with wooden legs. The competition will be available to enter via the Reuse Revolution website from May 1st.
In a year, the BHF saves around 71,000 tonnes of goods going to waste and through the reuse and recycling of donated items, helps prevent 135,000 tonnes of CO2 emissions being released into the atmosphere.