Forget the First Million: The must-read for all entrepreneurs. New book asks “If you can’t find joy in what you do, then what’s the point?”

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Published on 19th January to perfectly coincide with January’s perennial ‘get our lives in order’ resolve, Lucy Cohen’s Forget the First Million is a breath of fresh air in the midst of thousands of not-so-helpful self-help guides.

Cutting straight to the chase, award winning entrepreneur and business mentor Lucy Cohen explains that whilst running your own business can you leave you frazzled and bogged down by stress, there is another way. By focussing on mental health and wellbeing as a business goal, and not just the cash, the author adeptly offers an alternative and healthier route to business success

With every one of its 140 pages packed full of advice gained by supporting small businesses for over 15 years, this is one of those books you’ll want to dip into time and time again. And its purchase is nothing short of a sound business investment.

Synopsis:

Sometimes, being an entrepreneur isn’t all it’s cracked up to be. There, I said it.

You start your business as a brave explorer; a job-quitting, dream-achieving, go-getter. But quickly, your dream can balloon outside of your control, and you end up overworked, underpaid and insanely stressed.

You feel that if you could just earn a little bit more money, things would be better. Hell, if you could just make that first million then life would be easy, right?

Wrong.

You’ve been sold a lie by business books and TV shows. Instead of buying into an unobtainable (and unnecessary) rat race, learn to rethink your approach to finance and find freedom in your business.

In Forget the First Million, entrepreneur and business mentor Lucy Cohen offers a guide to help stressed business owners enjoy fulfilling lives and thriving businesses. Learn to balance the need to make money with the joy of financial freedom.

So forget the first million. Build a better business for your future. Now.

The author says:

“If you can’t find joy in what you do, then what’s the point?”

Published by Elite Publishing Academy, Forget the First Million is available in paperback (£9.99) on Amazon at https://amzn.to/3HAcyat

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