New COVID-19 vaccination campaign launched across mid and south Essex

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A new COVID-19 vaccination campaign has launched across mid and south Essex encouraging uptake in some areas of Essex where uptake is low.

The campaign includes adverts on the back of 83 buses serving bus routes in Southend, Basildon, Grays, Wickford, Rochford.

The campaign also features on travel screens in high streets, bus stations, train stations, bus stops across Basildon, Chelmsford, Southend and Thurrock.

Radio ads with the same message are being broadcast on Heart Essex and numerous other streaming channels such as podcasts and social media.

As part of our ambition to ensure everyone is across mid and south Essex is vaccinated we have been working with different communities across the county and engaging with them to ensure nobody is excluded.

One example of this is the Essex Vax Van which is being used to bring clinics to people who may also face barriers to accessing traditional health services. Working alongside faith leaders, we have recently facilitated two vaccination clinics at Chelmsford Muslim Society and the Braintree Islamic Centre where we were able to vaccinate a number of people from the Muslim community. As well as the work with local faith leaders and community groups there has also been work with travelling and homeless communities.

We continue to work with local partners and other trusted community voices to provide targeted virtual group talks, podcasts, videos in different languages, and translated resources.

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