Less than a year since Maura Higgins unveiled her debut Inglot x Maura beauty line with Inglot Cosmetics, she has added 14 brand new vegan and cruelty-free products to the family.
The Elements Collection, dazzling makeup for the skin and eyes, is inspired by nature’s beauty, diversity and power, from coral reefs and the Orients to sandy deserts and beyond the cosmos.
Developing the new range, Maura had one goal in mind – to create understated, natural allure. In harmony with this mission, the beauty icon’s makeup has not been digitally upgraded in campaign imagery. Why? To show exactly how Elements Collection products look on her skin.
Famous for being unapologetically herself, Maura says the raw makeup in the shots is in-keeping with the effortless beauty of the Elements Collection, which is formulated entirely without animal by-products.
Maura Higgins says: “The fact that we have not digitally altered any of the makeup for this entire campaign shows just how amazing the Elements Collection products truly are. I chose to team-up with a professional makeup brand like Inglot because I knew that they would only use the highest-quality ingredients and produce the best possible product for an affordable price. I am so confident in my Elements Collection that the decision to release a digitally unaltered makeup campaign was an easy one for me to make.
We called this the Elements Collection because it’s vegan and natural. None of my makeup in the campaign is digitally edited, it just tied in perfectly with the whole premise of the new collection and the message I want to share! This is how the Elements Collection really looks on my skin.”