When you start a new business, there’s no guarantee that your venture will or won’t be profitable. This is decided by a variety of factors, one of the most important of which being branding. Without good branding, you immediately put yourself at risk of alienating customers and sabotaging sales, which is obviously what you want to avoid.
How do you ensure good branding? Perhaps these insights will clear things up for you.
If you changed your business’ name every other week, what do you think that would do to sales?
People need consistency, and not just because a lot of them don’t like change. If you have consistency in your name, appearance, message, etc., customers will never have a problem finding you. The easier it is for them to recognise you and track you down, the likelier you are to generate business.
Obviously, some businesses do change their branding from time to time, but this isn’t usually to their detriment. That’s because they understand how to maintain consistency as they grow, even if they upgrade elements of their look or adapt the way they do things.
Appearances matter more than they should, which means if your business’ aesthetics aren’t great, you may have some problems.
This is why it’s always worth hiring professionals to create things like your website and logo (unless you specialise in graphic design). Outsourcing is worth it for products that appeal to customers, especially as you want to showcase these visual elements as much as possible.
Your logo, in particular, needs to be absolutely everywhere because the more you advertise it, the sooner people will associate it with you. Fortunately, suppliers like Discount Displays have a mountain of products that you can custom design to showcase this. Pavement signs, banners, display boards, chalkboards, counters, posters, flags – the list just goes on. If you have your logo printed on all these things, people aren’t going to have any trouble remembering who you are.
Many different things make up a business’ brand, and how they treat customers is one of them. You can’t afford to give people a disappointing experience when they work with or buy from you because it’s exceptionally detrimental to the brand. That’s why the saying that the customer is always right exists.
While it’s obviously hard to please everyone, getting on people’s good side is consistently worth it because of the impact on revenue. That means you need to make every initial sale experience fulfilling while also following up complaints with urgency and politeness. The better a job you do of this, the greater people’s perception of you will be. That means if they then talk about you to others, what they have to say will be far more positive than negative, which really helps your brand.
From your design to the way you treat customers, it’s impossible for your business not to have a brand. For that brand to be successful, though, you need to keep these insights in mind. After all, they can make a tremendous difference to your potential success.