After launching a nationwide search for families and famous faces to star in its brand new music video in honour of its ‘Our House’ 2021 campaign, Very’s music video will debut this Saturday 27th March on ITV.
Premiering during Ant and Dec’s Saturday Night Takeaway, the multi-category e-retailer’s 2021 music video will see households across the country showcasing what has made their homes so special over the past 12 months. Joined by some of the country’s best-loved celebrities: Suggs, Sophie Ellis Bextor, Kelly Brook, Pandora and Dev Griffin, the campaign has been designed to embrace and showcase the versatility of our homes through lockdown.
In celebration of the premier, Sophie Ellis-Bextor and her husband, Richard Jones, will be hosting an exclusive House Party DJ set at 7pm, just before the music video has aired. Available to tune in via her and Very’s TikTok channels, families are invited to join Sophie in a nationwide Saturday night boogie.
Pop sensation, Sophie Ellis-Bextor, said: “After the nationwide search, I’m really looking forward to seeing what families across the country have been getting up to whilst filming their own versions of the ‘Our House’ music video.
“Supporting Very in this campaign has been really special to me, as our kitchens have seen everything from business meetings to exercise sessions, so what better way to celebrate than with a feel-good disco party?
“Everyone across the country is invited, so get your dancing shoes on – I hope to see you all at Club Kitchen this Saturday!”
Research conducted by Very* found that Brits have been transforming their spaces to meet their ever-changing needs through lockdown. Some have even turned their hallways into coffee bars and set up camp in the living room to add some extra fun to their days. But despite these activities, the nation has grown tired of its surroundings, with more than 1 in 4 (29%) admitting they feel the need to renovate their home after lockdown.
Recognising that increased time spent at home can be challenging for those who don’t enjoy the space they live in, Very has partnered with Good Guys Decorating , a London-based decorating firm, to supply a host of home makeovers to families in need. Funding the refurbishments, Very will act as the home makeover sponsor to Good Guys, with the aim of making day-to-day life a little easier for those who need it the most.
Cyle Carth, founder of Good Guys Decorating, said: “We’re really excited to have Very partnering with us. Ensuring home space is the best it can be for everyone is particularly close to our hearts, as the past 12 months have been a challenging time for many we serve as an organisation.
“Through Very’s sponsorship, we’re going to be able to re-decorate families’ homes across London boroughs, which is going massively impact their day-to-day lives, more than ever. We hope this partnership will make a real difference and bring smiles to people’s faces along the way.”