Deliveroo, Tinder and Wingstop announce a partnership to launch a new ‘DeliverDate’ service just in time for Valentine’s. ‘DeliverDate’ will see Tinder profiles of 30 local singletons printed on Wingstop chicken wing boxes, available nationwide through Deliveroo. By the looks of it, food really is the way to another’s heart, with an 84% increase year-on-year in Tinder bios featuring the word “takeaway”.
From 13th – 14th February, 2021, profiles of 30 Tinder members will be given a platform which is ‘beaks’ ahead, to help find a match as their profiles will be printed onto 1,000 special edition Wingstop order boxes.
When ordering from one of five Wingstop restaurants on Deliveroo, customers will be able to opt-in to the new ‘DeliverDate’ service, and soon enough, their delivery will arrive at their door featuring the quick-scan Tinder profiles of fellow chicken wing fanatics also looking for love.
The match-making doesn’t stop there. Customers will be able to follow up with anyone they fancy by scanning a QR code featured on the box stickers, and if they match together, single Brits can see where a mutual love of wings takes them.
Tinder user Aaron from Birmingham said, “By being part of ‘DeliverDate’ I hope potential matches will ‘flock’ to my Tinder profile. It’s also the perfect ingredient to cook up a storm for my future virtual dates. We can talk about our common love for hot, crispy chicken wings and build a sweet, sticky connection over the fact my face is plastered all over food delivery boxes in the UK!”
Aisha Jefferson at Deliveroo, said: “With help from Tinder and Wingstop, we’re asking the nation to let us be a wingman and bring love into their living rooms. Any single Brits should opt-in for the ‘DeliverDate’ service because they might just satisfy their hunger for love and with any luck be putting a ‘wing’ on it by next year. And if not, at least they can satisfy their hunger for wings.”