Seven in ten locals are more dependent on their internet connection than ever before, as a result of the Covid-19 isolation


Banished Brits are more dependent on their internet and broadband provider than ever before. In the East of the country, 60% are increasing their internet use due to the restrictions of Covid-19, a new study reveals.

As of Monday 23rd March 2020, UK residents were put under strict guidelines to stay at home. The study, from leading price comparison website,, found that 36% of people in the East are using the internet for different means because of Covid-19, and that almost a quarter (22%) are finding it a lot more challenging to use the internet for things such as video calls or shopping for food online.

However, a huge 91% of people in the region are using the internet in ways they never have before. While almost two thirds (63%) are using the internet to keep up with the news and Government changes, 58% are relying on strong connection to keep themselves entertained, and to keep in touch with loved ones (63%). 16% are checking in on the elderly or an ‘at risk’ friend or family member, and some are even holding out hope for a summer holiday abroad by planning their next getaway (3%)!

With millions of Brits now working from home, the reliance on a strong connection is more necessary than ever. However, for many, the change from professional office to home office isn’t quite as smooth and simple as hoped for. Over a fifth (24%) of people in the region say the speed of their connection is completely inconsistent, and for some (31%) the internet is cutting out for no reason at all. Virtual video meetings are causing Brits to look completely unprofessional, with a quarter (24%) missing meetings due to poor internet connection – on average, people have missed around three meetings since the pandemic began.

Unfortunately, broadband problems are not a new discovery in isolation. More than three in five (64%) people in the region have considered changing their broadband and consider cost as a factor they’d think about heavily (89%) when preparing to switch. Half (51%) would like expert advice when doing so.

Share this: