Some of the UK’s favourite famous faces are partnering up with TK Maxx to help beat children’s cancers by hitting the catwalk. This year’s Give Up Clothes For Good campaign in support of Cancer Research UK Kids & Teens encourages people to donate their pre-loved quality clothes, accessories and homeware to raise vital funds for life-saving research to help beat children’s cancers.
World famous photographer, Jason Bell, a long-term supporter of the campaign, captured stars including Olivia Colman, Billie Piper, Abbey Clancy, Melanie Sykes, Jodie Kidd, Angela Scanlon and Nicola Thorp behind the scenes as they got ready as well as when they took to the catwalk in a photoshoot with Jason, showcasing beautiful outfits. All the stars will be donating the outfits they wore on the catwalk to help further support the campaign. These will be available soon in Cancer Research UK shops.
September is Childhood Cancer Awareness Month (#CCAM) and to recognise this, one of the UK’s longest running charity clothing collections, Give Up Clothes For Good, is encouraging people to get involved and help beat cancers affecting children and young people (aged 0-24). Customers can donate a bag of pre-loved quality clothes, accessories and homeware at special donation points at their local TK Maxx store. The items donated will be sold in Cancer Research UK shops with all the money raised helping fund research into cancers affecting children and young people. Each bag could raise up to £30 for Cancer Research UK Kids & Teens.
More children and young people than ever are surviving cancer in the UK, thanks in large part to the work of Cancer Research UK. But every year, around 520 children and young people in the UK die from cancer. And some of those who survive can experience long-term side effects for the rest of their lives. TK Maxx is the biggest corporate supporter of Cancer Research UK’s research into children’s cancers and has raised more than £35 million for Cancer Research UK since 2004 through stock and cash donations. Of this, over £31 million is supporting research into children’s cancers specifically and £4 million supporting general cancer research.