The Royal Wedding, World Cup and sizzling sunshine have all helped spread a “feel-good” factor for Brits. And now it seems the summer of fun is set to continue as this season’s blockbuster movie, Mamma Mia! Here We Go Again, is likely to see a surge of bookings to Croatia and the island of Vis.
Indeed, latest research from Mintel reveals the real impact of TV and film on holiday destinations, as more than half (55%) of holidaymakers say they have been inspired to visit a place on holiday after seeing it on a TV programme or film.
It seems the young are taking the greatest inspiration from the big and small screen, as a media-loving seven in ten (69%) 16-24-year-olds say they are inspired to visit a place after viewing it on their screens. Highlighting the power of FOMO (fear of missing out), 67% of Millennial holidaymakers aged 19-38 say they have felt inspired to visit a place on holiday after seeing photos/videos on social media feeds.
Meanwhile, proving the ‘Instagrammable’ holiday is here to stay, over four in ten (43%) travellers admit they like to post about their holidays on social media, rising to 67% of 16-24s.