For stags, the top five cities in order were Newcastle, Prague, Budapest, Dublin and Nottingham. For hens meanwhile, the top five cities in order were Newcastle, Dublin, London, Edinburgh and Manchester – proving home is where the heart is when it comes to having a memorable stag do and hen do, the location matters. Traditional favourites such as Riga, which was in the top five last year, are noticeably absent.
Is this a sign of things to come post-Brexit, and a reflection of the falling value of the pound? The stag industry alone is worth £500 million to the UK economy annually, (http://www.fluxmagazine.com/alternative-stag-weekends/) so the fact more people are choosing to spend their money in the UK is good news.
Managing director of Last Night of Freedom, Matt Mavir, puts 2016’s trends down to a number of factors. “The rise in popularity of Newcastle and Nottingham for stag dos is not a surprise, but the absence of some big European cities certainly is,” said Matt.
“The enduring popularity of Newcastle as a top destination for the Hen do is not really a surprise either, but shunning Barcelona and the Costas is,” he added. “Post-Brexit, the falling value of the pound has made foreign frivolity a fair bit more expensive. We will have to see if this is a sign of things to come; if so, it is certainly good news for UK cities.”
To find out more about Last Night of Freedom, visit http://www.lastnightoffreedom.co.uk/ideas/top-ten-hen-locations-2000-2016/