Celebrities Descend On Southwark For Europe’s First Ever Bacardi No Commission Event

LONDON, ENGLAND - DECEMBER 08: Swizz Beatz and Nicole Scherzinger attend The Dean Collection X Bacardi Present No Commission: London on December 8, 2016 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Getty Images) *** Local Caption *** Swizz Beatz; Nicole Scherzinger

The worlds of visual art and music collided when The Dean Collection x BACARDÍ® launched their innovative, experiential platform No Commission in London last night at The Arches in Southwark. The night saw incredible music performances on a runway-style stage through the arches from No Vacancy Inn, Blood Orange and Emeli Sande. Guests included Nicole Scherzinger, Nick Grimshaw, Naughty Boy, Jimmy Iovine, Lord March, Giggs and many more.

Following sell out shows in Miami and the Bronx, the UK is hosting the iconic rum brands first event in Europe, featuring work from some of the world’s most celebrated street and fine artists, live music acts, and DJs.

No Commission is a contemporary art fair, curated by music producer Swizz Beatz and The Dean Collection, to forge a direct link between artists’ practices and art patronage.  The platform is designed specifically to support both new and established artists. All artists are given their exhibition space for free and 100% of the sale of each artwork goes directly to the artists. The injection of immersive music performances from event collaborator BACARDÍ, shakes up the traditional art fair, creating a unique, cultural experience for visitors.

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