Serena Williams And Muhammad Ali To Be Honored With Top Gongs

The International Athletic Association (IAA) has announced that iconic tennis star Serena Williams and legendary boxer Muhammad Ali are the recipients of the esteemed 2017 Jesse Owens Awards. The prestigious awards recognize sports legends who exemplify the ideals embodied by Olympian and humanitarian Jesse Owens: integrity, perseverance and service. This year’s historic ceremony falls on […]

What REALLY makes a TV advert most effective

Researchers at Rotterdam School of Management, Erasmus University (RSM) have discovered what in a TV advert triggers people to find the product online, by scanning the brains of a group of ‘guinea pig’ consumers. This group was shown the adverts of 11 different adverts, all created for the same brand of pain-relieving muscle and joint […]