Lakeside Shopping Centre is excited to announce that Korean beauty retailer PURESEOUL is set to open on Friday 31st July, bringing some of South Korea’s most sought-after skincare and beauty brands to Essex.
The opening marks a particularly fitting milestone for the brand as it celebrates its seventh anniversary this summer. In Korean culture, where the number seven is associated with good fortune and completeness, the launch comes at a symbolic moment in PURESEOUL’s growth journey.
The new store will will offer a wide range of skincare, make-up and beauty products, from viral favourites to everyday essentials. Visitors will be able to explore the latest K-beauty trends, discover new routines and receive product recommendations from PURESEOUL’s in-store team.
The opening adds to Lakeside’s already impressive beauty line-up, which includes premium names such as H beauty, Lush, Rituals and Jo Malone, making the destination a go-to place for beauty lovers across the region.
To celebrate the opening of its 17th store and PURESEOUL’s seventh anniversary, customers will receive 20% off everything in store throughout the opening weekend.
The celebrations will begin at 11am on Friday 31st July, when the first 100 ticket holders through the doors will receive an exclusive goodie bag. Tickets will be released via PURESEOUL’s Instagram on Thursday, before the store opens to the general public at 12pm.
Customers making a purchase during the opening weekend will also be able to take part in a Lucky Dip, with exclusive prizes available each day. Prizes include a Medi cube device on Friday 31st July, an ilso goodie bag on Saturday 1st August and a PURESEOUL goodie bag on Sunday 2nd August.
Nancy Foster, Centre Director at Lakeside Shopping Centre, said: “PURESEOUL’s arrival at Lakeside gives our visitors even more choice from the latest and most exciting beauty brands, while further strengthening our already fantastic premium beauty offer. We can’t wait for everyone to enjoy their exciting opening weekend and get their chance to enjoy their amazing products!”
PURESEOUL, co-founder Gracie Tuillo, added: “Looks like 7 really is our lucky number! As PURESEOUL celebrates its 7th anniversary this summer, we’re so excited to be opening our 7th London store (and 17th in the UK), at Lakeside! It’s been one of our most requested locations, so we can’t wait to welcome both new and familiar faces to discover the best of K-Beauty with us.”
