Passes – the trailblazing creator commerce and monetisation platform founded by the world’s youngest self-made female billionaire and entrepreneur Lucy Guo, is officially launching in the UK this June. Following rapid success in the US, Passes arrives with a mission: to help creators take full control over their personal brand, revenue streams, and content, while engaging with their followers in a meaningful way.
Safe-for-work and equipped with best-in-class moderation and monetisation tools, the platform welcomes creators from across the digital landscape – from fashion and beauty to fitness, music, gaming and more. By embracing a wide range of content verticals, Passes gives creators everything they need to grow and succeed.
Inspired by the exponential growth of the creator economy, Guo founded Passes in the US after spotting a gap in the market for extensive monetisation tools. Guo is bringing that same vision to the UK and redefining how creators earn, engage and thrive in the digital economy.
Commenting on the launch of Passes in the UK, Guo shares: “Creators are their own businesses, and Passes was born from my belief in the power of individuals to build their own empires and generational wealth. With Passes, creators can engage directly with their fans – from merch to content to experiences – all while retaining ownership over their revenue streams. I’m excited to support UK creators in turning their creativity and passions into booming businesses.”
In the US, Passes has thousands of creators, generated many millionaires, and helped creators buy their first homes, pay off debts, and support their families. Passes recently announced that world top-ten ranked LPGA pro, Charley Hull, joined the platform where she will share exclusive golf, fitness, and lifestyle content with her fans, with the aim to make golf more accessible. Its growth reflects a rising demand for platforms that truly prioritise creators’ independence and potential.
As the first true creator commerce and monetisation platform, Passes is set to make waves in the UK. From exclusive livestreams and one-to-one fan interactions to VIP events, merch drops, and more, Passes offers a full commerce engine built to help creators scale, diversify, and truly own their future:
Livestreams
1:1 messaging and video calls
IRL experiences
Streamlined, mobile-first experience
Membership communities for superfans
Creator marketplace for merchandising
Paid audience interactions
Anti-screenshot technology
Real-time data and analytics to understand audience behaviour
Creator success and payment processing support
To mark the UK launch, Lucy Guo will speak on The View from 2050 panel at SXSW London, taking place on 2nd June 2025 from 12pm – 12:35pm. For the first time ever, SXSW, renowned as a global stage for the most groundbreaking minds in technology and creativity, arrives in the UK promising an unmissable business and innovation conference. ‘The View from 2050’ panel will delve into ‘what will the world be like in 2050’ featuring leading voices in AI, quantum technology and entrepreneurship. Lucy will share her insights into the future of the digital economy, exploring where it’s headed and what it takes to thrive in an increasingly tech-driven world.
