Deliveroo has revealed its annual Deliveroo 100 Report and for the first time ever, retail items have taken centre stage.
In a landmark year for the platform, 2025 marks the debut of non-food products in Deliveroo’s definitive list of trending global orders, spotlighting how customers are using the app for everything from daily essentials to last-minute luxuries.
This year’s Biggest Climbers list showcases the top trending retail products ordered through Deliveroo – from fans to a power bullet set from Ann Summers! Both of which also made the UK’s top 30 trending orders across restaurant, grocery and retail.
The results reveal how Brits are embracing Deliveroo’s expanded retail range from cooling off during record-breaking heatwaves to stocking up on self-care and pet supplies.
Wilko’s electrical fans surged in popularity during July’s 35°C spell, while face masks became one of the UK’s fastest-growing beauty items. Meanwhile, the Ann Summers Power Bullet Set proved that wellness and pleasure are officially part of the nation’s on-demand habits.
Valentine’s Day week saw jewellery orders soar, while the rise of at-home makeovers sent paint rollers and candles climbing the charts. Even household staples like cat litter and charging cables made the list, showing that Deliveroo’s customers are turning to the app for everything they need, exactly when they need it.
2025’s retail climbers include:
Fans
Power Bullet
Cat Litter
Perfume
Face Masks
Paint Rollers
Candles
Charging Cables
Jewellery
Suncream
Deliveroo Vice President of Regional Growth, Jeff Wemyss, said: “Marking our ninth year, the Deliveroo 100 is more than a list – it’s a definitive snapshot of global cravings and consumer habits. This year’s list clearly shows the strong connection between communities and their beloved independent restaurants, which sit proudly alongside our favorite chains.
“We’re also seeing an evolution in the way people shop, with non-food orders rapidly growing across the UK. In today’s fast-paced world, convenience is a top priority, and we are committed to being the go-to for getting consumers what they need, exactly when they need it.
“Whether you’re ordering a hearty smash burger or perfectly ripe blueberries, Deliveroo has something for every need.”
Now in its ninth year, the insightful Deliveroo 100 Report charts the top trending orders across nine countries. The 2025 edition has seen the UK take the global number one spot with London’s Papo’s Bagels crowned as the top trending order in the world.
Alongside the first-ever inclusion of retail, the report highlights sixteen UK favourites on the global trending list, from 7Bone’s Dirty Meal Deal to Planet Organic’s Seamoss Gel Gold, showing that British customers are setting the pace for both food and retail innovation worldwide.
With this year’s report, Deliveroo cements its position as not just a destination for food, but for fast, flexible, and feel-good shopping, whenever and wherever customers need it.
